When you buy HANDMADE you support a DREAM and at times support keeping a traditional craft alive. Unlike mass-produced items, each and every handcrafted product is unique. What makes handcrafted items so incredibly special is the fact that they have been made by real people and not machines. So, you know that an very person somewhere has put in a lot of effort and love in getting you that precious handcrafted item.
This technologically driven era that has made everything so easy and within the reach of our fingertips is moreover taking a toll on our cultural identity where our timeworn arts and crafts are leading to slow extinction. Luckily itokri.com brings together artisans from all over India and provides them a platform to take their work wideness the world. Itokri sources its products from over 10,000 artisans wideness India. This includes garments, home decor, stationery, fabrics, jewellery, bags, etc. Every product speaks for the craftsmanship of the versifier and is unique.
The go-to online store for Indian handlooms and handicrafts, iTokri unchangingly believes in the personal touch, whether with their customers or with their artisans. Going whilom and beyond, each order shipped out is accompanied by a handwritten thank you note. It stocks everything handmade from every corner of the country. – from papier mache up north in Kashmir and Ajrakh of Kutch from the west to Bengal Kantha from the east and Coimbatores handspun cotton lanugo south; you name it and iTokri has it. You no longer have to travel to these places to procure the local handicrafts, considering the e-commerce store sources all this directly from the artisans and bring it right to your doorstep.
Here are some of my favourites from the store:
Handmade keeps local crafts and tradition working and by ownership handmade products, you dont just support the wright but moreover help alimony the traditional arts alive. The team at itokri.com identifies art forms and works with artisans who once have the craft knowledge to produce them, giving them inputs in terms of quality and online demand trends which is what our unobtrusive rural artisans are looking for – someone to guide them in this digital era.
So, by supporting and encouraging these arts, you moreover help pass on the skills to the next generation and alimony the tradition working and growing.
Image credits: itokri.com
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